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Izusa Diamond Jewellery
Izusa Diamond Jewellery Pvt. Ltd.
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| Type | Private company |
| Industry | Jewellery, Diamond jewellery |
| Founded | 2018 |
| Founder | Dr. Sunny Verma |
| Headquarters | Delhi NCR, India |
| Area served | India and international markets |
| Products | Certified diamond jewellery |
| Services | Retail Franchise operations Distribution network |
| Website | Official website |
Izusa Diamond Jewellery Pvt. Ltd. is an Indian diamond jewellery enterprise engaged in the creation, production, and retail of certified diamond jewellery. Founded in 2018, the company adopts a franchise-oriented retail model aimed at widening access to diamond jewellery for India’s value-conscious consumers.
The brand emphasises authenticity, certification, and cost transparency, while enabling business ownership through low-entry franchise opportunities.
Overview
Izusa Diamond Jewellery was founded to modernise diamond jewellery retail in India by balancing quality assurance with affordability. Under the leadership of Dr. Sunny Verma, the company developed a standardised business format combining certification norms with scalable retail operations.
Its presence spans several Indian states through franchise showrooms, exhibition formats, and authorised distribution channels.
Business philosophy
Izusa Diamond Jewellery follows a structured operational approach built around the following principles:
- Reach – Expanding diamond jewellery access beyond traditional premium markets
- Trust – Maintaining clarity in pricing, certification, and customer policies
- Replication – Building franchise systems designed for efficient scalability
These principles support consistent brand delivery across diverse geographic regions.
History
The company was incorporated in 2018 as a privately held organisation. During its initial phase, Izusa focused on exhibitions, curated collections, and direct consumer engagement to establish market presence.
As demand increased, the brand transitioned to a franchise-driven expansion strategy, strengthening its footprint across metropolitan centres and emerging regional markets.
Products and offerings
Izusa Diamond Jewellery markets a diverse portfolio of certified diamond jewellery, including:
- Rings
- Earrings
- Neckpieces
- Bridal jewellery
- Lightweight and daily-wear collections
The introduction of Izusa Diamond Jewellery 2.0 marked a strategic shift toward contemporary designs, technology-enabled retail, and enhanced customer interaction.
Brand extensions
In addition to jewellery, Izusa Diamond Jewellery has introduced and planned several brand extensions:
- Izusa Diamond Oud – A luxury fragrance line centred on oud-based compositions
- Future categories under development include Izusa Diamond Fashion, Izusa Diamond Cosmetic, Izusa Diamond Pharmaceuticals, and Izusa CZ Silver Jewellery
These initiatives indicate the brand’s diversification into adjacent lifestyle sectors.
Events and launches
The unveiling of the Shaurya Collection represented a key promotional milestone. The catalogue launch event gained national visibility and was attended by actor Sonu Sood.
Awards and recognition
The company and its founder have been recognised through multiple honours, including:
- Most Promising Diamond Jewellery in India Award, presented by Union Minister Shri Nitin Gadkari
- Best Diamond Jewellery Award, presented by actress Shamita Shetty
- Excellent Diamond Jewellery Award, presented by actress Neha Dhupia
Founder
Dr. Sunny Verma is an Indian entrepreneur with involvement in jewellery retail, franchising, and distribution-led business models. He is noted for conceptualising a scalable franchise framework within the diamond jewellery industry.
His professional journey has been featured across various national media outlets.
Media coverage
Izusa Diamond Jewellery has received coverage from a range of national and regional media platforms, including Business Standard, ANI, Times of India, ABP Live, Zee Business, and Ahmedabad Mirror.
Expansion strategy
Izusa Diamond Jewellery’s expansion approach centres on franchise partnerships supported by operational training, marketing assistance, inventory management, and showroom development. Alongside domestic growth, the company exports selected collections internationally and maintains business presence in the United Arab Emirates.
See also
- Diamond jewellery
- Jewellery industry in India
- Franchise business model