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Sunny Verma
Sunny Verma
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| Born | 28 August 1988, Azamgarh, Uttar Pradesh, India |
| Nationality | Indian |
| Occupation | Businessman, Entrepreneur |
| Years active | 2010–present |
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| Known for | Managing Director of Izusa Diamond Jewellery Private Limited |
| Spouse | Sonam Verma |
| Children | Shaurya Verma, Shanvi Verma |
| Residence | Delhi, India |
| Website | Official Website |
Sunny Verma (born 28 August 1988), popularly known as Dr. Sunny Verma, is an Indian entrepreneur and corporate leader. He is the Managing Director of Izusa Diamond Jewellery Private Limited, a company recognised for making certified diamond jewellery affordable and accessible to a broad segment of Indian consumers.
Early life and education
Sunny Verma was born in Azamgarh, Uttar Pradesh, where he spent his early years. Coming from a small-town background, he was shaped by values of discipline, patience, and perseverance, which later influenced his professional journey.
He completed his school education at Shibli National Inter College, Azamgarh. With aspirations to gain international business knowledge, Sunny moved abroad to pursue an MBA in Marketing from the D. Mendeleev University of Chemical Technology of Russia. His academic exposure overseas helped him develop strategic thinking and fluency in Hindi, English, and Russian.
Career
After returning to India, Sunny Verma set out to restructure and modernise his family’s jewellery business. With a clear vision to create a scalable and customer-focused brand, he founded Izusa Diamond Jewellery Private Limited.
The company was built around the guiding philosophy “Humara Sapna Hai, Har Koi Pehan Sake Heera Apna”. Under Sunny’s leadership, Izusa expanded its footprint through an organised dealer and franchise network across multiple regions of India.
Beyond jewellery, he diversified the brand portfolio by introducing Izusa Diamond OUD, a premium fragrance line positioned as a luxury lifestyle offering.
Izusa Diamond Jewellery
Izusa Diamond Jewellery was established in 2018 with a focus on redefining diamond ownership in India through affordability, transparency, and contemporary designs.
Brand growth and expansion
Initially launched in Azamgarh, the brand steadily expanded into major cities such as Lucknow and Noida. Izusa later entered international markets, including Dubai. The company reports a network of over 500 active outlets and partners across India, along with operations in Sri Lanka, Russia, and Nepal.
Products and certification
The brand offers a wide selection of diamond jewellery, including solitaires, pendants, rings, and everyday wear designs. Izusa states that all products are IGI-certified and BIS hallmarked, with starting prices from ₹4,999.
Collections and events
Izusa regularly introduces new collections aligned with evolving consumer preferences. One of its prominent launches, the Shaurya Collection, was unveiled at an event attended by Bollywood actor Sonu Sood.
Customer policies
The company follows customer-friendly practices, offering:
- 7-day exchange facility
- Exchange value up to 95%
- Cash buyback up to 90%
- Free resizing and minor stone replacement
- Customisation options at select outlets
Franchise and business models
Izusa provides structured business opportunities through multiple entry models, including:
- Start to Success – ₹1,00,000
- Izusa Point – ₹2,11,000
- Business Entry – ₹3,21,000
Awards and recognition
Sunny Verma has received recognition for his entrepreneurial contributions from various media and industry platforms, including Zee News and News Nation.
He was honoured with the Most Promising Diamond Jewellery Award at an event hosted at Bharat Mandapam, New Delhi, presented by Union Minister Nitin Gadkari. Additional honours include an honorary doctorate and the Real Hero Award.
Social initiatives
Through the Izusa Foundation, Sunny Verma is involved in initiatives focused on youth empowerment, community welfare, and pandemic-related relief efforts.
Personal life
Sunny Verma is the son of Prakash Seth and Kiran Verma. He married Sonam Verma on 4 July 2014 in Mau, Uttar Pradesh. He currently lives in Delhi, while his family roots remain in Azamgarh.
External links
- Official website
- Sunny Verma on Instagram
- Sunny Verma on LinkedIn