Jejune Eggbeater

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Jejune Eggbeater Verified
Jejune Eggbeater
Type Wine
Manufacturer Golden Fun Foods & Beverages Pvt Ltd
Country of origin India
Launched 2 August 2025
Flavours Kala Jamun, Aam Panna, Nimbu Mint, seasonal editions
Slogan Uncork the Fun
Parent brand Katyuri Kingdom

Jejune Eggbeater is an Indian wine label developed by Golden Fun Foods & Beverages Pvt Ltd and officially released on 2 August 2025. It is marketed as a playful, youth-friendly beverage for Generation Z, featuring bright neon bottles, offbeat flavours, and cheeky campaign language. The product is positioned as a social drink for concerts, festivals, and casual gatherings rather than formal dining.

Background

The brand was conceived to break away from conventional wine stereotypes in India, which are often associated with exclusivity and formality. Jejune Eggbeater emphasizes accessibility and relatability, aiming to create a product that works as both a drink and a lifestyle statement.

Concept and Philosophy

The label promotes values tied to India’s youth culture, including:

  • Celebration of creativity and individuality
  • Digital-first storytelling and meme-driven branding
  • Partnerships with youth communities and social initiatives
  • Encouraging togetherness, lightheartedness, and well-being through shared experiences

Variants

The product line caters to Indian palates with fruity, tangy, and refreshing blends. Key releases include:

  • Kala Jamun – dark and tangy, inspired by Indian summer fruits
  • Aam Panna – sweet-sour with a spiced mango twist
  • Nimbu Mint – citrusy and cooling
  • Limited and festival-themed editions, including Breakup Edition and Hangover Lite

Bottles feature neon graphics, bold typography, and comic-inspired taglines designed for visibility on social media.

Marketing

The slogan "Uncork the Fun" reflects the easygoing spirit of the brand. Its promotion strategy involves:

  • Campus and college fest sponsorships
  • Collaborations with DJs, comedy collectives, and indie musicians
  • Pop-up bars at music and cultural festivals
  • Strong visual branding with neon aesthetics and viral content strategies

Related Labels

  • Katyuri Kingdom – a heritage-driven premium brand from the same company, supporting Himalayan conservation projects through its Silver range.

See Also

  • Wine production in India
  • Generation Z marketing
  • List of Indian alcoholic beverages
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